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  <!-- Main pages -->
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    <loc>https://equityx.co/</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
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  <url>
    <loc>https://equityx.co/about</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
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  <url>
    <loc>https://equityx.co/people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
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  <url>
    <loc>https://equityx.co/acquisition-criteria</loc>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
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  <!-- Case studies -->
  <url>
    <loc>https://equityx.co/case-studies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
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  <url>
    <loc>https://equityx.co/case-studies/zistos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
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  <url>
    <loc>https://equityx.co/case-studies/dci-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
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  <!-- Portfolio resources -->
  <url>
    <loc>https://equityx.co/portfolio/resources</loc>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
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  <url>
    <loc>https://equityx.co/portfolio/resources/dci-construction-companies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
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  <!-- Blog -->
  <url>
    <loc>https://equityx.co/blog</loc>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/if-youre-thinking-about-eta</loc>
    <lastmod>2026-02-18</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/blind-pools-vs-deal-by-deal-discipline</loc>
    <lastmod>2026-02-14</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/cash-flow-lessons-after-acquisition</loc>
    <lastmod>2026-01-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/ai-adoption-acquired-companies-elevate-employees</loc>
    <lastmod>2026-01-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/closing-2025-building-equityx-with-people-at-the-center</loc>
    <lastmod>2025-12-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/from-deals-to-discipline-eta-lessons-2025</loc>
    <lastmod>2025-12-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/deal-by-deal-flywheel-generational-wealth</loc>
    <lastmod>2025-12-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/bilbao-living-lesson-legacy-identity-opportunity</loc>
    <lastmod>2025-12-09</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/equityx-partners-zistos-consolidating-leadership</loc>
    <lastmod>2025-04-08</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/preserving-family-business-legacy-employee-ownership</loc>
    <lastmod>2024-09-06</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/strategic-role-employee-ownership-preserving-business-legacies</loc>
    <lastmod>2024-08-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/benjamin-jones-visionary-chairman-equityx</loc>
    <lastmod>2024-08-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/right-pricing-strategy-business-acquisition</loc>
    <lastmod>2024-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/blog/david-fonseca-visionary-cofounder-equityx</loc>
    <lastmod>2024-07-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Tools & partners -->
  <url>
    <loc>https://equityx.co/investor-relations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/roi-calculator</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://equityx.co/cowboy</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://equityx.co/rope</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://equityx.co/status</loc>
    <changefreq>weekly</changefreq>
    <priority>0.3</priority>
  </url>

  <!-- Digital cards -->
  <url>
    <loc>https://equityx.co/benjamin-jones</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://equityx.co/david-fonseca</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://equityx.co/eduardo-maldonado</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://equityx.co/neal-cobb</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://equityx.co/luis-felipe-tellez</loc>
    <lastmod>2025-12-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.5</priority>
  </url>
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